FrequencyReachAdditiveEffect.set_data

FrequencyReachAdditiveEffect.set_data(mmm, model, X)

Update reach & frequency raw data for prediction dates.

Extends the registered pm.Data nodes <prefix>_frequency_raw and <prefix>_reach_raw to any new dates in the model coordinates, filling unseen future dates with zeros. Does not accept a modified DataFrame; construct a new effect instance if the historical data themselves change.