additive_effect#
Additive effects submodule.
This submodule provides classes for modeling additive effects within the PyMC Marketing Mix Modeling (MMM) framework.
- It exposes the following components:
Model: The main class for specifying additive effect models.
MuEffect: A class representing the mean effect in additive models.
Typical usage involves importing these classes to construct and analyze additive effect models in marketing analytics.
Modules
Additive effects for the multidimensional Marketing Mix Model. |
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Frequency-Reach additive effect. |