FrequencyReachAdditiveEffect.create_effect

FrequencyReachAdditiveEffect.create_effect(mmm)

Create transformed contribution (Meridian pipeline) and return aggregate effect.

Steps inside the model graph:

frequency_sat = saturation(frequency_raw) effective_exposure_raw = reach_raw * frequency_sat effective_exposure_adstocked = adstock(effective_exposure_raw) channel_contribution = beta * effective_exposure_adstocked total_effect = sum_channel channel_contribution

Returns a tensor with dims (date, *mmm.dims) to be added to mu.